At ORY Skincare, transparency, science, and nature guide our approach to clean beauty. Amid widespread greenwashing—where vague “natural” claims mislead consumers—we introduce the Three Shades of Natural as a clear framework: Purely Natural, Naturally Derived, and Nature Identical. This empowers informed choices, distinguishing genuine clean ingredients from deceptive marketing, while prioritizing skin health and efficacy. Our formulations rely on evidence-based botanicals and compounds, avoiding unnecessary synthetics that could burden the skin or environment.
The term natural has no universally enforced regulatory definition in cosmetics. Research in consumer perception consistently shows that “natural” is often conflated with safer, gentler, or more effective, despite a lack of scientific correlation (Draelos, 2018; European Commission reports).
At ORY, we reject ambiguity. Instead, we classify ingredients based on origin, processing, molecular structure, and skin compatibility, not marketing sentiment. The Three Shades of Natural is ORY’s structured definition of clean beauty ingredients, rooted in peer-reviewed research to combat ambiguity in cosmetics labeling. It categorizes based on origin and processing:
This framework cuts through greenwashing by demanding verifiable sourcing, as studies show many “natural” products contain undisclosed synthetics that pose risks (jamanetwork.com). Grounded in standards like ISO 16128, it promotes trust and informed decisions (researchgate.net).
In ORY products, the Three Shades ensure every ingredient serves a purpose, blending botanical potency with modern science for optimal delivery.
For instance:
This approach reflects research on ingredient efficacy, where natural and derived compounds reduce irritation compared to full synthetics (frontiersin.org).
It yields:
Studies highlight how such categorizations prevent misleading claims, fostering consumer empowerment (sciencedirect.com).
🌿 Cutting Through Greenwashing — By clearly defining shades, ORY exposes deceptive practices; research indicates over 80% of “eco-friendly” cosmetics use vague terms without substantiation (scholarship.law.nd.edu).
🌱 Benefits for Skin and Environment — Purely Natural and Derived ingredients deliver antioxidants and anti-inflammatory effects, with fewer allergens than some synthetics (pmc.ncbi.nlm.nih.gov). Nature Identical ensures purity, minimizing contamination risks (jddonline.com).
🌱 Empowered Decision-Making — This framework educates on risks, like how unregulated “natural” labels can hide hazards, enabling choices aligned with personal values (medcraveonline.com).
Three Shades bring:
In our serums and creams, these shades create harmonious blends, supported by evidence that natural-origin ingredients enhance adherence and well-being (researchgate.net).
We openly discuss the nuances of natural ingredients.
⚠️ Not All Natural Is Safe — Some Purely Natural elements can cause sensitivities, as “natural” doesn’t guarantee hypoallergenicity (jamanetwork.com).
⚠️ Processing Trade-Offs — Naturally Derived may involve chemicals, potentially reducing “purity” perceptions (mdpi.com).
⚠️ Availability and Cost — Nature Identical addresses scarcity but requires trust in synthesis methods.
⚠️ Optionality — For simplicity, we offer untinted or minimal-shade options.
Rooted in evidence, our philosophy makes the Three Shades:
Evaluated for:
It upholds authenticity, aligning with research on sustainable cosmetics (frontiersin.org).
Personalization thrives here:
Choose Purely Natural for raw potency, Naturally Derived for enhanced benefits, or Nature Identical for reliability—tailored to lifestyle and skin needs.
Empowerment comes from knowledge, not trends.
The Three Shades of Natural demystifies clean beauty, combating greenwashing with science-backed clarity.
Integrated thoughtfully, it empowers choices, enhances trust, and elevates skincare. At ORY, these shades define only where they truly benefit.
